Inventory
CREATIO / MEDIA & PUBLISHING
Creatio for media: orders, media plans, and documents
Manage advertisers, placements, and subscriptions in one system so sales teams know what is booked, what is available, and when to follow up on renewals.
- Advertisers and placements
- Clear view of available inventory
- Subscriptions and renewals
ADVERTISER
- Placement request → in the record
- Media plan → versions retained
- Order and placement → statuses tracked
- Invoice and completion certificate → linked to the order
- Renewal → reminder sent
Inventory stays up to date
150+projectsdelivered
Since 2017
Advertisersand placementsone customer history
1C, ERPintegrationswebsite and accounting systems
CHALLENGES
Where media companies lose advertisers and placements
There are many advertisers and placements, while inventory, orders, and documents are managed in separate files.
Advertiser flow: media plan, order, placement, and completion
Six workflows teams commonly start with; additional ones can be added in phases.
Advertiser and campaign history
An advertiser record with campaign history.
Inquiry and media plan
Versions and approvals.
Order and placements
Placements linked to the order.
Outlet inventory
Available and booked inventory.
Invoices, completion certificates, and contracts
Invoices and completion certificates.
Reports by outlet and manager
By channel and manager.
A different workflow? We can review it during an audit. Discuss your project
SERVICES
Scope of work: media plans, inventory, orders, and documents
We start by mapping the advertiser journey from inquiry through invoicing and completion, then configure Creatio and connect the accounting systems.
Process audit
We map the advertiser journey from inquiry through invoicing and completion.Creatio configuration
Configure advertiser records, orders, placements, and roles.Integrations
1C, airtime planning system, and email.Data migration
We migrate advertisers and order history.Team training
We walk sales managers and finance staff through their workflows.Support
We refine processes after launch.
The seven-stage implementation cycle is described on the Creatio implementation page. Our approach is explained in “How We Work on a Project.”
INTEGRATIONS
Broadcast systems, outlets, and accounting
Creatio connects with 1C, airtime planning systems, and email, with access configured by role.
- Creatio
- No-code
- 1C
- ERP
- Kaspi
- Payment systems
- Telephony
- Digital signatures
- Messengers
- Website
We confirm each system's connection method and supported versions during the audit.
1C and accounting
Invoices and completion certificates linked to each order.
Broadcast and outlet systems
Placement statuses return to the manager.
Payment systems
Payments from advertisers and subscribers.
Digital signatures and email
Sign contracts and exchange documents.
AI features for Creatio are described on the AI implementation page. We connect 1C and ERP, Kaspi and other payment systems with an API, telephony, electronic signatures, messengers, and websites.
PROCESS
Four project stages for a media company
Clear steps, timelines, and your role at each stage.
Process audit
From 20 daysWe map advertiser workflows, inventory, and roles, then select the first phase.Configuration and integrations
12–20 weeksWe configure records, orders, placements, and integrations.Data migration and training
From 4 weeksWe migrate advertisers and orders, then train the team.Launch and support
Go-liveWe launch with part of the team, then expand and refine the setup.
We manage tasks in Jira on a project-specific board, where you have full user access. How we work →
We confirm timelines and cost after the audit.
RESULTS
What you will have after the project
Configured Creatio
Advertisers, orders, and placements for your channels.
Inventory and placements
Managers can see what is available and booked.
Migrated data
Without duplicates or outdated records.
Reports
By channel, outlet, and manager.
Trained team
Guidance and support after launch.
Support terms after launch
CREATIO PROJECTS
Creatio project examples: advertising and media
Examples of companies in this industry that use the Creatio platform.
Star Communication Group
Chisinau
Indoormedia
Kyiv
Fotodom
Kyiv
The list is published on the Creatio clients page.
PRICING
What affects the cost: users and advertising outlets
We don't offer fixed rates. We audit your processes first, then prepare an estimate.
Creatio licenses
Purchased separately The minimum purchase is US$10,000; the total depends on the number of users. Licenses can be purchased from the vendor, a partner, or through us.
Implementation
Processes, configuration, integrations Depends on the number of channels, integrations, and roles. We estimate it after an audit.
Support
After launch Further improvements and support.
Creatio licenses are purchased separately. The minimum purchase is US$10,000, and the total depends on the number of users. You can buy directly from the vendor, through a partner, or through us. Implementation costs depend on the processes, integrations, and roles involved; we estimate them after an audit. Payment options are described in the blog article “How We Calculate Cost and Payment Terms.” Discuss your project