Creatio for insurers: policies, renewals, claims

What Creatio does for an insurance company

Creatio gives insurance companies one place to manage clients, policies, renewals, claims, and their agent network. Insurers need to do more than sell a policy: they also need to renew it on time and settle claims fairly, because that affects whether a client returns. Creatio does not replace the policy issuance and premium accounting system; it organizes customer relationships and the work around each policy.

Where renewals are missed and claims take too long

An insurance company may issue policies in one system, handle claims in another, and rely on agents' own spreadsheets. A client with several policies can look like several different people, and the team may notice an expiry date too late. A unified client record brings this information together and helps teams stay on top of each relationship.

What to include in the first insurance rollout

• a client record with policies, requests, and claims
• a policy application from first contact through issuance
• renewal reminders based on policy dates
• a claim with stages, documents, and deadlines
• an agent or broker record and their clients
• reports by product, channel, and agent
• client data checks during application processing
• an underwriting queue with application documents
• a mobile app for an adjuster's claim-site visit

What employees see in a client record

Sales managers can see a client's policies and expiry dates, then call ahead of renewal. Claims specialists move each case through its stages and see which documents are still missing. Managers can review renewals, open claims, and agent results on one screen.

Individuals, companies, and agents: three record types

An individual's record focuses on policies and upcoming renewals; a company's record covers contracts and insured groups; an agent's record shows clients and results. We configure separate records and permissions so each role sees what it needs.

Roles from agent sales to claims settlement

Agents manage requests, offers, and daily tasks, with prompts for additional sales. Marketers segment clients and run campaigns and loyalty programs. Service specialists serve clients and review application data. Claims employees manage a case from notice to payment, including an adjuster's mobile visit. Policy specialists track each policy's lifecycle and risks, while underwriters work through application queues and documents. The first focus—renewals, claims, or the agent network—is chosen after the audit.

Who this solution is for

The solution fits insurance companies and brokers with a steady flow of clients, several products, and an agent network. A small broker with a narrow product line may not need a platform at this scale; we will discuss that during the audit.